Interview with the Creative Director

What was your favorite addition to the site in 2010?

While the addition of Kinzville and MAZIN’ Hamsters were definitely the biggest additions to Webkinz World this year, my favorite addition was redoing the Webkinz Stadium. The original Stadium didn’t live up to expectations and was missing key features like showing all of the pets in the competitions wearing their actual outfits. We fixed this, simplified signing up, added the Quick Events and finally got the running races out. I’m also really happy about the change to the Daily Kinzcare. It was a tiny change but it’s completely breathed new life into this classic feature.

What is the most exciting thing you’ll be adding in 2011?

2011 won’t be about adding, it’ll be about making what we have better than ever! During our Webkinz Day Twitter Party (which was crazy fun) I said that we’d be working on adding new features to the room – including the ability to move and remove doors. Well, that feature will be coming in 2011, along with a bunch of new room features that you won’t expect.

Does this mean you won’t see anything new? Of course not. We’ve got a whole year’s worth of games, furniture themes, recipes, events and more planned for Webkinz. And we’re going to be changing things up this year. We’re already working a new event for Valentine’s Day that we’ve never done before.

Why did you add the map?

Way back in 2005, Webkinz World had just six options: Adoption Centre, the Clinic, Arcade, W-Shop, Quizzy’s and the Room. That’s it. It was very easy to navigate and understand. Since then we’ve added tons of sections and that poor old Things to Do menu was getting really crowded and confusing, particularly for new members. The new map really cleans this up and also gives us opportunities to do more with Kinzville in the future.

Will you be adding anything new to the map in 2011?

The Key to Kinzville challenges were just the start of a larger plan that will happen in 2011. Wait and see!

I hear my Webkinz account will no longer expire – awesome! Why did you make this change?

It was just the right thing to do. We spent a lot of time and effort listening to our fans this year, and account expiry was something our fans simply didn’t want. So we got rid of it. Now once you’ve signed up you either have Full or Deluxe Membership or you don’t. If you don’t, you’ll miss out on some features, but you’ll still be able to log in, play with your pets, play games… have a great time! And that is what Webkinz is all about.

Anything else you want to tell us?

I think we surprised a lot of people this year with decisions like making the Kinzville Academy free, adding the map, and getting rid of Account Expiry. We’re going to continue to shake things up in 2011. It will be all about making Webkinz World more fun. Simple example? Winterfest will be 9 days this year. That’s two weekends of snowflake catching instead of one!

136 Responses to Interview with the Creative Director

  1. Beverly says:

    I recently finished collecting all the charms in the
    Fairy Falls, because I had sent two of the crowns over to this account I did not get the crown. You get other prizes even though you already have one. What is the deal? If you earn it you deserve it. I bought all the forest charms to help me find the forest charms. I want that tiara. I think it is wrong of Webkinz to deny you a grand prize just because you have on the the items on your account. I think they could fix it if they wanted to.

  2. ChrisK1170 says:

    I love the events each year for the holidays, especially the Santa Kinz idea. I was however VERY VERY dissappointed to find out that I cannot possibly get all three items Santa Kinz offered this year because they cannot be traded or sent via Kinz Post. Why is it that you make it impossible for anyone to collect every item available in Webkinz World? I don’t mind that some items must be purchased, but if you can get an item in the regular game PLEASE make it possible for everyone to get one, even if you have to trade someone else for it.

  3. DEV says:

    hi,

    I LIKE CHEESE! :)

  4. mommysbabe19 says:

    This is so exciting that we are going to be able to move and remove doors as sometimes it is exasperating when you have to leave holes in your housing community because a door would ruin the special wallpaper or furniture placement in another room. I am really happy about this.

    Now could you please consider letting us name our own rooms again. We have so many rooms (with over 400 pets) plus gyms, theaters, etc., that we are running out of names and would like to be creative. If some people are abusing the privilege, then they should be punished, not the rest of us. Besides, who gets to look at your community anyway without an invitation.

    Keep up the good work Ganz!!!!

  5. Clare says:

    daly your going to quit? :O OK then your going to miss out on a lot
    :(

  6. vanilla bean says:

    for another room redou they should make the rooms sellable:p

  7. WolfGirl13 says:

    You are doing GREAT this new year of 2011 Ganz! The whole “you’ll be able to move doors thing” Is A-W-E-S-O-M-E!!!!!!!!!!!!!! The only two things i absolutley hate about webkinz is the “E-store” and deluxe memberships. Deluxe people get all the cool stuff. It is not fair! People who have ‘kinz accounts are nice enough to pay as much as $30 on webkinz and more on charms and stuff. Why pay REAL money for a “deluxe” membership? Same thing with the so called “E-store!” It is dumb to pay real money for items you only get online! It would be cool if you ordered something on the “E store” and you got it in real life. Thanks,
    WolfGirl13 if ya’ll wanna add me, i am: princessmaddierascoe

  8. hippolover223 says:

    AWWWWWWWWWWWEEEEEEEEEESSSOOOOOOOOOOOOOMMMMMMMMMMMEEEEEEEEEE!!!!!!! I think it is a totally great idea not to make the accounts expire! Sweet! That is so so cool! I am glad cause I haev 23 pets and i spents lots of money for them and if the account expires that is bad news but i am so happy now, webkinz is the best!

  9. kissturtles says:

    What are you going to add to the kinzville map? Is it going to be another academy or mabe another quizzys corner? Will iit be something for every body not just the members? Will it be for every age? Do you have to have any talent? Just asking so that i keep up on the 411 !!!!!!!

  10. wizardspip says:

    i love the new changes but i think you should make a bunch more webkinz like a gazlle or a jackal or something

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