Official Statement on the Future of Webkinz Plush Toys

As many of you are aware, GANZ has not announced any new Webkinz plush pets in the past few months. The last new plush was the beautifully crafted Narwhal. We can now officially state that there will be no new Webkinz plush in 2019 and that the Narwhal will be the final plush toy of the “first generation” of Webkinz plush.


Our reasons for making this decision are three-fold:


  1. For any toy to be produced at an appropriate price, a minimum number need to be produced. Our retail orders for our new styles, even great ones like the Narwhal, had fallen below this minimum.
  2. Our attempts to move plush sales online through the eStore and Amazon did not meet our goals.
  3. After 14 years and over 500 unique pets, this generation of the toy line had run its course.


The reality is that at times every toy brand needs to take a break, evolve and reinvent. Many of the biggest toy brands in the world – My Little Pony, Transformers, Strawberry Shortcake – have had times where there were no toys on retail shelves.


Will this impact Not at all. One of the big developments in the past few years is the acceptance of online purchasing. When we launched Ganz eStore in 2008, many players didn’t understand the idea of buying “purely” virtual pets. Now we’re all used to buying virtual items and we’re happy to say eStore use has been going up! Many of our new eStore virtual pets have been well received and are among our best looking pets ever! As we’ve said elsewhere, GANZ is committed to and with our desktop version coming soon, the future of the game is strong.


Will Webkinz plush be back? Definitely. GANZ was born as a plush toy company and lovable plush will always be near to our hearts. We have had many discussions about future products and how best to bring those products to market. We can’t say anything more about this at this time, but we do hope to have some more announcements later in the year.


In the meantime, you can still find Webkinz plush at Ganz eStore, and through other online retailers. All available plush are “while quantities last,” so if there is a specific pet you’d like, you will want to order it soon.


We’ve all had great experiences with our Webkinz plush and have those favorites that we feel closest to. While we may be taking a break from making new styles, our incredible range of amazing plush toys will forever be a core part of Webkinz World.



311 Responses to Official Statement on the Future of Webkinz Plush Toys

  1. ccz123 says:

    I think rereleasing some of the really popular classic plush would be a great idea! If you posted on tiktok and got even a couple of social media kids in on it to help promote it i think you would do really well! Look at the popularity of Bratz and Monster High rereleasing the originals! They are doing extremely well

  2. attheopera says:

    I looooove the stuffed plush toys! They aren’t in stores any more but I buy them at thrift shops and garage sales just so I can have the real stuffed animals!

  3. tessatabler says:

    Please bring back the plushies!!!

  4. foodgunk says:

    pleeeease even if you just rereleased old ones!!!! you dont even need to make new designs, your old plush designs were really good and well made. you said it urself that u have over 500 unique designs, just use those!

  5. aquamarinekekekiwi says:

    I have been a Webkinz member for over a decade! I log in every year and still collect plushes just for nostalgia. I sure do hope this company eventually makes plushes like the older ones again. Best wishes to the company that made my childhood amazing and continues to make my adulthood filled with happiness because I always have good memories to look back on!

  6. snowdog2002 says:

    What they don’t realize is that it probably wasn’t so much about people losing interest in the plushes, as it was the over production of new designs. I spent years hunting very specific ones that, for some reason, were taken off the shelves in every sense not long after being released. Let a design linger for a while. Making new designs every month is a stretch for any company. People on ebay are making a killing on signature webkinz right now, for instance, and some of the earliest pets go for nearly as much or more as those do (upwards of $300). There is a market. Reclaim it.

  7. ReaperSoulMate says:

    Once a forum I think is summited they are right they will not be selling plushys that’s okay though I don’t have allot of room in my home to keep the plushys I got my favorite ones and I will continue to get them online digitally maybe next month I will get another one digitally I actually think it’s a good Idea that they are moving up this way we can still support webkinz by paying 6dollars amonth to help them even though things are changing.

  8. rainonyx says:

    so it has been over a year seance this was first announced is there any up dates or information about when there may be new stuffed animals ?

  9. cat2f says:

    Is there still no update? Please update soon!!!

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