As many of you are aware, GANZ has not announced any new Webkinz plush pets in the past few months. The last new plush was the beautifully crafted Narwhal. We can now officially state that there will be no new Webkinz plush in 2019 and that the Narwhal will be the final plush toy of the “first generation” of Webkinz plush.
Our reasons for making this decision are three-fold:
- For any toy to be produced at an appropriate price, a minimum number need to be produced. Our retail orders for our new styles, even great ones like the Narwhal, had fallen below this minimum.
- Our attempts to move plush sales online through the eStore and Amazon did not meet our goals.
- After 14 years and over 500 unique pets, this generation of the toy line had run its course.
The reality is that at times every toy brand needs to take a break, evolve and reinvent. Many of the biggest toy brands in the world – My Little Pony, Transformers, Strawberry Shortcake – have had times where there were no toys on retail shelves.
Will this impact Webkinz.com? Not at all. One of the big developments in the past few years is the acceptance of online purchasing. When we launched Ganz eStore in 2008, many players didn’t understand the idea of buying “purely” virtual pets. Now we’re all used to buying virtual items and we’re happy to say eStore use has been going up! Many of our new eStore virtual pets have been well received and are among our best looking pets ever! As we’ve said elsewhere, GANZ is committed to Webkinz.com and with our desktop version coming soon, the future of the game is strong.
Will Webkinz plush be back? Definitely. GANZ was born as a plush toy company and lovable plush will always be near to our hearts. We have had many discussions about future products and how best to bring those products to market. We can’t say anything more about this at this time, but we do hope to have some more announcements later in the year.
In the meantime, you can still find Webkinz plush at Ganz eStore, and through other online retailers. All available plush are “while quantities last,” so if there is a specific pet you’d like, you will want to order it soon.
We’ve all had great experiences with our Webkinz plush and have those favorites that we feel closest to. While we may be taking a break from making new styles, our incredible range of amazing plush toys will forever be a core part of Webkinz World.