Special Report With Steve Webkinz





“Why do I have to pay money to play Webkinz when I played it for free when I was a kid?”


As many people who played the game years ago are re-discovering their childhood fandom, this is a common complaint posted on social media. However, while it may have seemed to some that they were getting access to the game for free, in reality, they were not.


When Webkinz.com launched in 2005, the only way to play on the site was by registering a code that came attached to the plush pet they were adopting onto their account. Once a code was registered, the player could play for one full year from the date they adopted that pet. At the end of that year, the account became locked until another code was registered during a new pet adoption. An important side note is that multiple adoptions NEVER “stacked” multiple years of membership. So, adopting 10 pets on the same day only ever gave 1 year of membership—not 10 years.



Once the “Webkinz craze” hit around 2007, with so many new plush pets flying off the shelves and players’ collections constantly growing, most kids never got locked out of their account. Basically, they were continually adopting so many pets that their membership never ran out.


In 2009, once plush sales began to decline from their meteoric peak, Ganz introduced Deluxe Membership as a new way to subscribe to the Webkinz game without having to constantly purchase physical plush toys. While this form of membership came with many bonuses like monthly gifts and eStore Points for special items, the amount and variety of bonuses added to Deluxe Memberships has steadily increased over the years, while the fee has essentially remained the same.



In 2012, Webkinz transformed its membership structure to a “Freemium” model. While Deluxe and Full Membership basically remained the same, once those subscriptions ran out, players were no longer locked out of their accounts. Instead, they could continue as a free player, with limited access to certain items and features. Kids that wanted to create a new account could also for the first time adopt a free pet instead of registering a code. This is the membership model that Webkinz still uses today.



Want to know what all the differences are between being a Free Player, a Full Member, and a Deluxe Member? We created a handy list which you can see here.


Do YOU remember the days when the only way to play Webkinz was to purchase a plush toy? And what would you like me to report on next? Let me know in the comments below!


80 Responses to Special Report With Steve Webkinz

  1. kitterztoo says:

    They already answered that question before. They aren’t rereleasing them. They were made by a 3rd party for Ganz. Secondly, they announced they’re not releasing plush at all for the foreseeable future. It isn’t the end of Webkinz though.

  2. duckess1 says:

    Alucard, No need to send anything but I do collect pet special foods. I will send more stuff when I get all the extras sorted.

  3. alucard says:

    I don’t know if “Steve” or any of the real Webkinz employee’s are reading these comments, suggestions, complaints, but I’m going to suggest yet another idea. I really dislike missing those “rare” items that show up in the Curio Shop. Like most people that play Webkinz, I don’t have the time to check the Curio Shop every single hour in a 24 hour day. I have missed so many items that rarely show up. Is there any way we players could know WHEN a certain rare item is going to be in the Curio Shop? It’s bad enough that we have adjust for different time zones, and remember when to go to the shop. If there is no way to let us know about what is coming and when, how about having the same items all day. I mean, Arte could put items in both sections, the ‘Go Shopping’ and the ‘Deluxe”, that would be there for that full Webkinz day. That way, no one that checks the Curio Shop at least once a day, would miss out on getting that rare item. I am tired of missing out on items I want. I don’t like to trade in the Club House, as I seem to never have “just the right thing” they other player wants. It’s just too frustrating. Everyone should have access to buying rare items. Let’s please make it fair to all players. Remember, happy players, both the non-Deluxe players and the Deluxe players, are the ones that help keep Webkinz going. Unhappy players quit and take their money with them. We need to be able to get those “rare VIRTUAL room” items, too. Please make it right.

  4. minty263 says:

    I started my Webkinz account in 2009, my first Webkinz was a lil’ kinz pug named Minty hence my username. I remember when the Cheeky Cat and the Cheeky Dog were super popular and I would always see them at the clubhouse. I remember before the Webkinz deluxe became popular that it was hard to earn Webkinz coins and to buy the items you wanted. I remember when I stopped playing in 2010 that there was so many new Webkinz coming out and I felt like the original Webkinz that were out, were retired or not appreciative enough. I always wish retired Webkinz could come back, those were my favorite.

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