Prize Design

Have you ever wondered how Webkinz Challenges are created? We sat down with Michael Webkinz to learn more about his creative process.
 
 
In this 6-part series, we’ll break it all down: How are Webkinz Challenges made?
 

Part 3: “Prize Design”

 
What makes a prize feel worth it?

  
“Throughout the years you find out reading on social media. Reading on Webkinz Newz just fan feedback in general, what kind of prizes they like. And I’ve tried to be a little bit more creative when coming up with new prizes.
  
So recently we’ve released potted plants that work as growing garden plots, but instead of planting them in the ground, they would grow in a pot.
  
We’ve also released buildings recently where your pets can sort of sit inside the buildings. There’s been food trucks that work as fridges, so we’re always just trying to come up with new sorts of prizes.
  
I’ll often feature those in challenges to get people excited and to play through the challenges.
  
And, you know, an interesting fact is that we also have stats on how many players play through the challenges, how many players completed the challenges. I’ll review those stats and then look to see what those prizes were to see if that had a part in enticing people to play through.”
 
 

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